Deadline: 30 April 2012
brandhouse, one of South Africa’s leading alcohol beverage companies, officially launched their new 2012 campaign today. In its second year running, these awards recognise journalistic efforts in supporting, promoting and contributing to the Responsible Drinking agenda and ultimately to helping change consumer behaviour.
The objective of the awards is to encourage journalists to use their individual approach and messaging influences to proactively gain traction with their readers and shape perceptions and behaviour around drunk driving, as well as other alcohol abuse-related issues such as under-age drinking, fetal alcohol syndrome (FAS) and binge drinking.
The awards are open to all South African journalists who consistently demonstrate efforts to support and promote responsible drinking. Articles must have been published in South African media (print, broadcast, online) and can cover any stories on responsible drinking including issues related to alcohol abuse and its consequences.
For more information on the 2012 brandhouse Responsible Drinking Media Awards and how to enter, go to www.brandhouse.co.za or email entries to rd.media.sc@fticonsulting.com. Entries close at 12pm on 30 April 2012 and only media who have entered will be reviewed. Entrants need to build a portfolio of published work dating from 1 May 2011 until 30 April 2012.
The entry categories for the 2012 brandhouse Responsible Drinking Media Awards include:
- Journalist of the Year (Prize money of R10 000)
- Best Magazine (Prize money of R10 000)
- Best Newspaper (Prize money of R10 000)
- Best Broadcast -Radio/TV (Prize money of R10 000)
- Best Online (Prize money of R10 000)
- Best Blog (Prize money of R10 000)
- Best Community (Prize money of R10 000)
There will be three finalists per category.
Journalists entering the brandhouse Responsible Drinking Media Awards will be judged on the following:
- Ability to highlight, profile and engage with the issues around Responsible Drinking
- Approach to the various campaigns (proactive / unique / relative)
- Level of support (balance between quality and frequency)
- Level of influence (creating awareness / challenging target audience / encouraging change)
IMPORTANT: Your entry must include the following:
1. Full name and surname
2. Contact details
- Email address
- Cellphone number
- Alternate contact number
3. Media house and publication you represent
- Freelancers to specify which publication(s) you work for
4. Short biography on yourself/career (maximum 100 words)
5. Brief summary about your entry which includes (to be included for each entry)
- Brief motivation sharing what prompted the piece
- Publication / media where your submission appeared
- Date of issue/broadcast
6. Copies of the work you are entering
- Please only include scanned copies and no files bigger than 1MB
- Broadcast must include link(s) to videos or sound clips
Entries close at 12pm on 30 April 2012 and only media who have entered will be reviewed. Entrants need to build a portfolio of published work dating from 1 May 2011 until 30 April 2012. Articles must be published in South African media across print, broadcast and online. Any stories on responsible drinking can be covered, including issues related to alcohol abuse and its consequences.
CONTACT INFORMATION:
For inquiries: Kim.Camilleri@fticonsulting.com
For submissions: rd.media.sc@fticonsulting.com
Website: http://www.brandhouse.co.za