Date: 31 August 2011
Learn how to create an online content strategy for your website, business, brand or publication. Discover the significance of writing content for search engines and web readers. Find out how to integrate social media in your content strategy in order to raise your popularity on the Internet.
Course Contents:
• Creating your Online Content Strategy
• Understanding Search Engines
• Understanding Online Readers
• Writing for the Web (Online Copywriting)
• Keyword Relevance and Research Tools
• Content Sourcing, Generation and Research Tips
• Link Building Techniques
• Article Marketing Using social media for content research and publishing
• Planning your editorial schedules
• Twitter, Facebook and LinkedIn Tips for writers
• Re-purposing Content
• Google's love of Freshness
Who Should Attend:
Content Managers, Copywriters, Writers, Publishers, Editors, Online Publishers, Authors, Journalists, Digital Marketers, Marketing Managers and Website Owners.
Bookings: Book Online at the company website link provided below.
Venue
Location: Indaba Fourways, Johannesburg
Cost: R1,750 ex vat p/delegate.
(Includes Course Material, Useful Check-lists & Guidelines, Refreshments, Lunch & Certificate of Completion.)
Via: bizcommunity.com
Contact Information:
For inquiries: gillian@bluemagnet.co.za or call 0823898282
Website: http://www.bluemagnet.co.za